Allison Hunt Gets (A New) Hip

Susan notes: I've copied and pasted this biographical information and talk unabashedly from the TED website.

When Allison Hunt found out that she needed a new hip -- and that Canada’s national health care system would require her to spend nearly 2 years on a waiting list (and in pain) -- she took matters into her own hands.

Allison Hunt runs HATCH Research Intelligence in Toronto, which handles marketing communications and strategy development for clients like Kellogg's, Pfizer and Unilever. After 20 years in marketing and advertising, she distills her career down to two key components: human insight and persuasion.

The story she tells at TED is both a reflection of the power of marketing -- and a parable of giving and getting.